CyberTek Tech Festival is an ambitious project we carried out for our client Tekniska – one of the leaders in data transmission and cybersecurity in industry. The conference for OT/ICS specialists took place from May 24-26, 2023, at the Silesian Museum in Katowice.

The goal of the conference was to build a strong community of #OTWarriors and bring a fresh perspective to the issues of industrial network cybersecurity and the challenges they currently face. The event was the second edition of CyberTek – the first took place in 2019 and was highly regarded within the industry. This year’s edition, with an entirely new format and design branding, became the only event of its kind on a national scale.

Scope of work:

1. Concept – From the beginning, we were responsible for co-creating the idea of the CyberTek Tech Festival. Since the conference was a continuation of an event held a few years ago, we incorporated previously successful elements and processes. We added new components and promotion methods that responded to current market needs and marketing standards.

2. Branding – We created a modern visual identity for CyberTek Tech Festival that perfectly reflected the character of the conference. We combined vibrant, energetic green and gradients (from the client’s brandbook) with unique elements such as a graphic representation of Katowice’s skyline, a logo featuring CyberBebok (the brand’s hero), and other cyberpunk details.

3. Website – The second edition of CyberTek required an entirely new website tailored to current needs. We created a comprehensive website for the client, containing all the essential information for participants. The extensive conference topics and numerous main and side events required us to exercise significant skills in content creation and graphic design to present information in a maximally clear, functional way.

4. Content – We were responsible for creating all the content for CyberTek Tech Festival – written materials, graphic designs, animations, and videos. The content was created in the spirit of the CyberTek and Tekniska brands. We focused on substantive content, expert approaches, and a modern, attention-grabbing form. As a result, CyberTek Tech Festival gained a range of materials that were used across multiple distribution channels – including the website, social media, newsletters, and industry portals.

5. Promotional materials – A successful conference not only relies on well-prepared online materials but also a range of promotional materials for distribution in physical form during the event. We created unique materials and promotional gadgets for CyberTek Tech Festival, including roll-up banners, advertising walls, branded paper bags, participant merchandise, brochures, and leaflets.

6. Logistics and administration – We handled event organization in terms of logistics and administration. We were responsible for finding and confirming the venue, arranging catering, securing necessary designs and permits, organizing transportation, and setting up the conference space.

7. Promotion – We developed and implemented a comprehensive promotional plan for CyberTek Tech Festival, using a variety of tools and platforms. We promoted the event through the client’s social media channels (Facebook, LinkedIn), Google search, newsletters, and through resources provided by event partners.

8. Coordination  – In addition to execution and conceptual work, we were also responsible for coordinating efforts – both from MOKO experts (graphic designers, copywriters, filmmakers, and advertising specialists) and subcontractors. We began working on the CyberTek Tech Festival project in 2022, and until the day of the conference, we were in constant contact with the client, responding to their needs and implementing new ideas. Thanks to this comprehensive approach, we contributed to the realization of the largest OT/ICS conference of its kind in Poland.