The idea behind our collaboration with KUKA is comprehensive marketing support. Since 2014, we have been building the KUKA brand in Poland, undertaking strategic consulting and coordinating marketing activities on many levels.

We collaborate with KUKA in line with the principles of holistic marketing. We manage multi-channel B2B communication.

Scope of work:

1. Consulting – Strategic consulting is the foundation of our partnership. We support KUKA in adapting the international corporate strategy to the Polish market, accurately addressing its current needs, expectations, and opportunities. We provide both ad hoc support for daily projects and partner in long-term initiatives.

2. Event organization – We create KUKA events and coordinate the company’s participation in external events, such as conferences and trade shows. We handle everything from concept to execution. Among other things, we are responsible for organizing the annual KUKA Integrators’ Meeting, and in 2023, we launched the RoboTrip project – a series of meetings between KUKA engineers and entrepreneurs across Poland. We also carried out a comprehensive multi-corporate exhibition booth project at ITM MachTool in 2017-2019 for KUKA and Siemens, along with partners Mazak, Atos, Blumenbecker, GM System, and KS Industry Solutions.

3. Social media – We manage KUKA Polska profiles on Facebook and LinkedIn, taking full responsibility for content production as well as all organic and paid activities. We engage the KUKA community by skillfully combining expert and employer branding content.

4. Case studies – We create case studies across Poland. The client receives a package consisting of videos, photos, and articles. We focus on top quality both in technical and substantive terms. Our case studies are valuable tools that can be used long-term in various promotional content distribution channels.

5. Brand image activities – We are responsible for brand communication, ensuring the best possible image. We organize recurring social and charitable campaigns (the annual holiday fundraiser “Programmed to Help”), thanks to which KUKA is present in the public space not only in a business context but also from a brand image perspective.

6. Ad campaigns – We conduct ad campaigns according to the client’s current needs and overarching plan. We select the tools and channels, create the campaign’s design and plan, and then carry it out in collaboration with specialists. After each campaign, we provide the client with a detailed report along with recommendations.

7. Graphic design – We are responsible for most of the advertising materials appearing on KUKA Polska’s profiles. We work in accordance with the global brandbook, while also executing individual graphic projects and initiatives, creating a unique, distinctive character for KUKA Polska.

8. Film productions – We produce commercials, case studies, webinars, and event coverage. We work with a proven production team, ensuring a comprehensive approach to film projects.

9. Website – We regularly publish materials, case studies, landing pages, and updates on the client’s website.

10. Press and industry portals – We cooperate with the press, ensuring the selection of the best titles as well as the creation and distribution of content.