MES Software and Production Optimization Systems
Our collaboration with Rhino Software – a producer of MES software and production optimization systems – began with solid foundations, such as an audit and a comprehensive marketing strategy. This laid the groundwork for further actions that optimize the brand’s marketing on many levels and ultimately form a crucial pillar supporting the client’s business and sales objectives.
Rhino Software is a brand that is aware of its strengths and the direction it wants to take. The goal of our collaboration is to translate the client’s vision into concrete marketing actions that help achieve the company’s sales objectives. At every stage of our partnership, our main focus is to support the client in building and strengthening the image of a strong, reliable technological and business partner, trusted not only for flawless project execution but also as a partner in developing new, innovative concepts.
Scope of work:
1. Audit and marketing strategy – At the beginning of our collaboration with Rhino Software, we conducted a detailed audit that helped us understand the brand’s current needs and its market position. Based on this, we developed a comprehensive marketing strategy, focusing on necessary modifications and refreshing the company’s image.
2. Graphic design and logo refresh – In response to the brand’s needs, we conducted a subtle logo refresh and expanded the visual identity, creating a more modern and cohesive brand image.
3. Website – Following the changes in visual identity, we prepared a complete design for a new website. We were responsible for the entire process – from graphic design and UX/UI optimization to content creation and the launch of the new site.
4. Content marketing – We developed and implemented a content marketing strategy, creating valuable materials for use on the company’s new website and other marketing activities.
5. SEO – To maximize the visibility of the new website in search engines, we conducted an SEO audit. Based on the findings, we implemented a series of optimizations to improve the site’s ranking.
6. Social media and ad campaigns – We manage Rhino Software’s profiles on LinkedIn, regularly publishing engaging content. We also run effective ad campaigns on Google Ads, carefully planned and executed to achieve the best possible reach and conversion results.
Website
Refreshing Visual Identity.