We have been building the Solar Energia brand from its inception. During our collaboration from 2020 to 2023, we were responsible for creating and continuously implementing the marketing strategy.

Our cooperation was based on full service, in line with holistic marketing principles. We were responsible for developing the brand’s visual identity, designing the main website, and the online store. We supported the client in activities aimed at increasing online sales of photovoltaic products and entering foreign markets, utilizing synchronized actions across appropriately selected distribution channels.

Scope of activities:

1. Consulting – In collaboration with Solar Energia, we provided our client with substantive support in implementing the marketing strategy and setting both short- and long-term goals. Our partnership began with the basics, such as consulting on the brand name, visual identity, and developing the core brand strategy and communication.

2. Visual identity and graphic design  – We created Solar Energia’s visual identity from scratch. We also designed the main website and the online store, and responded to ongoing demands for graphic design projects—creating graphics for social media, the website, and all other promotional materials (business cards, office and vehicle branding, print ads, online creatives, etc.).

3. Marketing strategy – We developed a marketing strategy focused on strong sales support. For the new Solar Energia brand, the strategy was an essential foundation for both long- and short-term activities.

4. Website and online store – We created the websites www.solar-energia.pl and www.sklepsolar.pl for our client. As part of the project, we developed the concept, designed the graphics and content, and launched both websites. During the collaboration, we supported the client in moderating both sites, as well as creating news and articles, combining high-quality content with a user-friendly format and SEO optimization.

5. Brand visibility strategy – After establishing the brand’s foundations in terms of visual identity, marketing strategy, and the website and online store, we developed a brand visibility strategy across online and offline channels. This ensured an increased reach for the brand and built awareness among potential customers.

6. Content marketing – We created various types of content for the client, including blog articles, news updates, website content, advertising materials, video projects, and graphic designs.

7. Social media – As part of our collaboration with Solar Energia, we managed the client’s profiles on Facebook and LinkedIn. We were responsible for creating and implementing communication strategies, producing content (texts, graphics, animations), scheduling posts, and handling both organic and paid activities.

8. Advertising campaigns – We conducted regular advertising campaigns on social media (LinkedIn) and Google. We were responsible for creating ad creatives (graphics and content), as well as ongoing optimization. After the campaigns, we provided the client with a report along with recommendations.