Industrial machinery manufacturing

Our collaboration with Solmatic, a producer of industrial machinery, began with managing social media channels. Today, we work with the client across multiple channels.

Since starting our partnership with the Jaworzno-based company in 2021, we have completed a comprehensive project for a new website, organized a booth at an international cosmetics trade fair in Dubai, and created numerous promotional materials for both online and print distribution. We are responsible for managing the client’s social media channels, moderating the website, and handling various other daily promotional activities. A shared pragmatic approach to business has led to a collaboration that continues to expand week by week with new engaging projects.

Scope of work:

1. Consulting – Strategic consulting is one of the key tasks we carry out for KOBEN. We support our client in implementing the adopted marketing strategy and setting both short- and long-term goals. We act as both ad hoc support for daily projects and a partner for long-term initiatives.

2. Events – We support our client in promoting their participation in industry events. During our collaboration, we designed Solmatic’s booth for Beautyworld Middle East 2021 in Dubai.

3. Graphic design  – We handle the client’s ongoing demand for graphic materials, creating social media graphics and website content, as well as all print promotional materials (including product cards and catalogs). We also designed Solmatic’s website.

4. Social media – We manage Solmatic’s LinkedIn profile. We are responsible for creating and implementing communication strategies, producing content, scheduling publications, and handling both organic and paid activities.

5. Website  – We created a new website for our client – www.solmatic.pl. As part of the project, we developed the concept, created the graphic design and content, and designed and launched the website. Today, we support the client in moderating it, creating news articles and posts that combine high-quality content with SEO optimization.

6. Advertising campaigns – We run multi-channel advertising campaigns in line with the client’s current needs and overarching plan. We select the tools and channels, create the campaign’s design and plan, and carefully execute it with specialists. After each campaign, we provide the client with a detailed report and recommendations.

7. Content marketing – We create various types of content for the client, including blog posts, news updates, website content, promotional materials, video productions, and graphic designs. We focus on the expert side of content creation, responding to customer expectations and the market’s demand for substantive knowledge.

Case study: Aerosol packaging automation

Trade booth design

Product catalogs

Website – desktop and mobile versions

Social media content

Expert articles