DAGA, a leader in the electric heating and utility technology industry, reached out to us with a need to refresh its brand and implement modern marketing initiatives. The main objective was to reinforce its position as a market leader and enhance its reputation as an innovative, professional, and user-friendly brand, while retaining its recognizable elements.

As a result of our collaboration, the DAGA brand now boasts a modern image that highlights its professionalism and technological expertise. The updated visual identity and new website allowed the company to effectively communicate its core values. Enhanced promotional materials and social media campaigns significantly boosted the brand’s visibility and strengthened its connection with the target audience.

Scope of activities:

1. Brand and communication strategy – we developed a detailed brand strategy outlining its development direction for the coming years. This included defining key brand values, analyzing competitors, identifying customer personas, and creating a communication strategy for both online and offline channels.

2. Marketing action plan – we prepared a comprehensive marketing action plan covering branding campaigns, promotional activities, and building the brand’s digital presence. The plan was divided into specific phases with a clear implementation timeline.

3. Logo refresh – the DAGA logo was subtly updated, preserving its original character while giving it a more modern and professional look. We introduced small changes that improved its readability and adapted the logo to contemporary graphic standards.

4. Brand identity refresh – we redesigned the visual identity elements, keeping the existing color palette to maintain continuity and trust in the brand. As part of this process, we created a brand book with guidelines for logo and visual identity use and prepared printed materials, including business cards and letterheads, consistent with the brand’s modern image.

5. New website – we built a modern and responsive website that stands out with its attractive design and intuitive navigation. Our work included creating SEO-optimized content, designing graphics, coding, and implementing the site, with integration of analytical systems and marketing tools.

6. Brand identity refresh – to promote the brand, we created promotional videos used in online campaigns and on the website. The video content was designed to engage audiences and emphasize the innovative nature of the brand.

7. Social media management – we took on comprehensive management of the company’s social media profiles. Our activities included regularly creating and publishing engaging content supporting the brand’s communication goals, running advertising campaigns focused on increasing reach and engagement and building relationships with the audience through social media interaction.