At MOKO, we possess extensive knowledge of the industrial sector and understand how to effectively collaborate with engineers and technical teams. We support both marketing and sales departments, approaching each project holistically. Our integrated strategies benefit the entire organization. We manage up to 80% of your marketing activities, offering a partnership that not only addresses the brief but also implements comprehensive, innovative solutions to stimulate brand growth and enhance sales performance.

Yes, we offer flexible service packages tailored to each client’s individual needs. After conducting research, we propose an appropriate monthly scope of activities divided into specific areas. During our collaboration, packages can be adjusted – this is a natural process as we initially focus on strategic tasks and later on implementation and results measurement. The involvement of specific specialists changes with each project phase, impacting the scope and structure of the packages we offer.

The project manager oversees the projects and provides comprehensive client support. However, we understand that some matters can be resolved more quickly by directly contacting the specialists. Therefore, if necessary, and after coordinating with the project manager, we enable direct communication with the relevant experts in specific fields. We strive for smooth and efficient collaboration.

Marketing for manufacturing companies differs in several key ways:

• Focus on niche B2B: Unlike consumer-oriented (B2C) marketing, industrial marketing typically targets a specialized B2B audience, such as industrial buyers, engineers, or procurement managers. The message must be tailored to the specific needs, challenges, and technical knowledge of this audience.
• Technical complexity: Manufacturing companies often offer highly technical products or services, requiring marketing materials to feature detailed specifications, industry standards, and problem-solving solutions. In contrast to general product marketing, precision and practicality are more important than appealing to emotions or lifestyle.
• Emphasis on lead generation: B2B marketing in the manufacturing sector primarily focuses on generating qualified leads, as sales cycles are longer and involve multiple stakeholders. Unlike B2C, where purchases are often impulsive, B2B marketing in manufacturing requires building long-term relationships and trust.
• Longer sales cycle: The decision-making process in manufacturing is often longer and more complex. Multiple decision-makers and higher transaction values make consistent marketing efforts crucial throughout the sales funnel, including post-purchase support.
• Relationship-based sales: Manufacturing companies often rely on long-term relationships with clients. As such, marketing strategies focus on building trust, credibility, and strong partnerships rather than one-time transactions.

Each marketing agency has its own rate structure. Most integrated agencies, including us, operate on a retainer model, where a set number of hours is allocated each month. We use systems to monitor our activities, summarized in monthly reports, which also form the basis for billing. This model has proven effective over the years, ensuring clear and transparent cooperation.