Marketing Consulting – We Support Your B2B Marketing
Marketing consulting is a way to support your daily activities that contribute to effective B2B marketing. Marketing consultations can serve as a guide for long-term decisions (e.g., marketing strategy) or one-time actions (e.g., a specific marketing campaign). Over the years, we have gained the necessary expertise and tools, and today our marketing consulting means concrete solutions – and tangible results – for you.
What Does Marketing Consulting at MOKO Offer You?
Marketing consulting takes many forms, which means the benefits you can achieve are equally diverse. A marketing consultation provides you with an external perspective on your B2B marketing, which is invaluable when your current marketing strategy is not delivering the expected results.
In addition to a fresh perspective, you gain access to the knowledge and experience of experts who have seen numerous cases across different industries. This is not only an opportunity to identify previously untapped opportunities but also to avoid common pitfalls, such as a misaligned marketing campaign.
An external expert can also offer innovative approaches in areas such as online and offline marketing, which may not yet be widespread in your industry, giving you a competitive edge. Additionally, by using marketing consulting, you optimize your marketing budget, directing it where it will yield the highest return.
A marketing consultation eliminates the need to hire full-time experts in various areas of marketing – you gain valuable know-how without long-term commitments. This flexible form of support can be limited to a one-time, multi-hour session or evolve into a long-term collaboration.
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Marketing Audit
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Marketing Strategy
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Marketing Consulting
What Does a Marketing Consultation Include?
A marketing consultation at MOKO includes key stages: a marketing audit, a marketing strategy, and ad-hoc marketing consulting.
Each of these steps is invaluable for effectively understanding and fixing any shortcomings in your current strategies, as well as planning and implementing new, more effective marketing actions. This comprehensive service provides a solid foundation for future marketing efforts tailored to the needs and expectations of your B2B company.
Marketing Audit
A marketing audit is a deep analysis of your current marketing situation, aimed at evaluating both internal processes and external actions. We assess how your company performs in the market, scrutinizing competitors and the preferences of target groups. Our audit takes place on several levels:
Company Environment Analysis
Company environment analysis helps us understand the market dynamics you operate in, the competition, and the needs of your customers. We focus on identifying trends and challenges, which is the foundation for creating a marketing strategy that supports your business goals.
SWOT Analysis
SWOT analysis is a strategic tool that helps identify your strengths, weaknesses, opportunities, and threats in the market. This knowledge forms the basis for future marketing actions, allowing you to effectively adapt your strategy to market realities, maximizing growth potential and minimizing risks.
Performance Audit
A performance audit measures the effectiveness of your current marketing efforts. We evaluate which strategies yield results and which need improvement or adjustment. This analysis also helps you understand how your actions influence brand perception among customers – for example, whether each marketing campaign delivered the expected results and if your branding aligns with your goals.
Marketing Actions / Communication Strategy Analysis
This step is conducted if you have documents such as a marketing strategy or communication strategy. At this stage, we examine whether the planned values and actions are being implemented and whether they meet the real needs of the company. We also assess if the current marketing department has the right tools and capabilities to fulfill these objectives.
Brand Image Audit
A brand image audit evaluates how your brand is perceived in the market. We analyze branding, customer perception, and opinions about your company, which are essential for building a positive brand image. This examination allows us to identify areas that need improvement and highlights the strengths we can use to enhance the positive reception of your brand among your target audience.
Marketing Strategy
The marketing and communication strategy is not an action plan or a schedule but a definition of the brand’s characteristics, values, and image that it should possess to be remembered by the target audience and to achieve set goals—such as increasing sales, building loyalty, or fostering trust. If the marketing audit has gathered appropriate information, the strategy becomes the answer and solution to the questions and analyses compiled within it.
Defining the Company’s Mission and Vision
We will establish business values, developmental objectives, rational strategies, and commitments to contributing to others (CSR).
Defining the Target Audience
We will identify their needs, as well as demographic, geographic, and psychographic characteristics.
Defining KPIs
We will determine the indicators by which we will measure the effectiveness of our actions.
Creating a Clear Document
The document should include all the established agreements.
Identifying Competitors
Both direct and indirect competitors. We will pinpoint areas where the company should plan specific actions and define the scope of these initiatives.
Defining and Selecting Marketing Tools and Communication Channels
At this stage, we determine the tools we will utilize for specific objectives and identify the most crucial channels through which communication will be executed.
Establishing the Implementation Process for Specific Actions
We will assign roles within this process to internal company units or specify which tasks can be carried out externally—for example, through marketing outsourcing.
Ad-hoc Marketing Consulting – B2B Marketing with Expert Support
Ad-hoc marketing consulting is a flexible collaboration option with our experts—ideal for companies that need specialized support in specific situations. Even a single ad-hoc marketing consultation can elevate your B2B marketing to a new level of effectiveness.
Depending on your needs, you can choose to engage in ongoing cooperation or simply purchase a specific scope or number of consultation hours with our specialists. It’s possible that you might not know how such collaboration should proceed. Let us know, and we will prepare a concrete action plan and guide you through the entire process.